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Schulung - Product Management II - Generating value-adding innovations

Module 2

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TERMIN UND ORT NACH ABSPRACHE
Dauer
2 Tage (14 Stunden)
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11013
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After attending the seminar, you will have comprehensive knowledge regarding the management of products and services. You will be aware of the importance of a suitable product strategy for the success of the company and will be able to design and implement the product policy in accordance with the strategic corporate objectives. This seminar is the ideal prerequisite for the personal certification "Certified Product Manager (ISMI)", with which you can document your competence in product management. This seminar is the ideal prerequisite for the personal certification "Certified Product Manager (ISMI)", through which you can document your competence in product management.

Please click here to learn more about the certification proess: Product management certification.

Zertifizierung
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Zielgruppe

Wer sollte teilnehmen:

Zielgruppe

Managers who are planning a product management organization, product and product group managers, senior PM, account managers. Employees from specialist departments who will have the tasks of a product manager in the future.

Voraussetzungen

11059 or equivalent knowledge.
Trainingsprogramm

Trainingsprogramm

Corporate strategy and product strategy - an interplay:

  • Strategy development
  • Competitive scenario analysis
  • Success factor calculation

The product manager as a partner of the management:

  • The importance of product management for the management
  • Derivations for personal positioning and communication

Business management know-how for product managers:

  • Break-even calculation - product costing - contribution margin accounting
  • Quality management - Process management
  • Value creation management - Management of budget and business results
  • Supplier relationship management

Marketing and sales know-how for product managers:

  • Marketing strategies national/international
  • Planning and implementation of holistic product, sales and marketing campaigns
  • Establishment and development of strategic product and customer potentials
  • Sales support in B2B and B2C
  • Idea management of product management:
  • Deepening the methods of idea generation, selection and implementation
  • Development of strategic offer potentials and unique selling propositions
Schulungsmethode

Schulungsmethode

Lecture, individual and group work, discussion, case studies, case supervision.

Hinweis

Hinweis

This training is part of our certification path to become a "Certified Product Manager (ISMI)". By attending this training, you qualify for the second part of the certification path. The first part of the certification path will be covered by attending the training with the course number "11059". Afterwards you are ready to start the certification process to become Certified Product Manager (ISMI). You would like to have further information? Please click here:
Zertifizierung

Weitere Informationen

Weitere Informationen

Anfahrtsinformationen

Schulung - Product Management II - Generating value-adding innovations